The rise of generative AI and automated content creation tools has had just as big an impact on content creators and copywriters as it has on translators. Companies and institutions across the world have been experimenting with the capabilities of this technology, producing everything from blog posts and website copy to marketing emails and even voiceovers.
But what happens to our world when it becomes flooded with this kind of content? Content that is not original or straight from the heart, but recycled and regurgitated by algorithims and language models? – the type of content we often refer to as AI re-creativity.
We believe that this shift is zapping the spark out of our social fabric and diluting the joy and warmth of expression that we usually find all around us. And it’s for exactly that reason that the FairLoc scheme exists not just for translations, but for copywriting as well.
Because we believe the whole world wins when it’s humans who do the talking!
FairLoc for Copywriters works in a very similar way to the original version of the scheme. Content buyers can sign up to be FairLoc Companies via their content providers, who in turn must take out a subscription with FairLoc as a FairLoc Ambassador. Alternatively, companies with their own in-house content creation teams can sign up via their marketing manager or another designated role within the company.
The company then signs a declaration promising to use human copywriters for all their customer-facing content. As with the translation version of FairLoc, buyers can still use generative AI for certain customer-facing content with low visibility, as outlined in the declaration, and for all internal communications, if they wish. The human copywriters are also free to make use of generative AI for research, as a source of inspiration and a springboard in their work. The key thing is that the driving force behind the project is a living, breathing human being!
The actual stamp itself is slightly different. Instead of reading “translated with love”, the copywriting version states that the content in question has been “created with love”. The stamp can be displayed in all sorts of different contexts, from websites and home pages to printed brochures and catalogues.
After the stamp is issued, the marketing agency or content provider that supplies it must then keep track of the types of services ordered by the company and flag up any issues. For example, if they notice that the company has started using generative AI instead of human services, they must report this to FairLoc. General web visitors can also report any suspicions of misuse via the whistleblowing function on the FairLoc web page.
There are many advantages to becoming a FairLoc Company. For one thing, it provides you with a quick and simple way to reassure the world that your content is bona-fide human output. This is likely to be an important advantage in a future where potentially misleading or unverified AI-generated content is more widespread than it is today.
Because AI has a tendency to hallucinate or to sometimes make statements that are untrue, many have speculated that there will be a legal requirement to label such content in the future. Having a stamp which confirms that content is human-generated nips this in the bud and reassures visitors that the information they are reading is much more likely to be accurate, verified and written by somebody who has a true understanding of the subject matter.
Becoming a FairLoc Company is also a great way to send a powerful message to the world in support of human producers. This says something about your values as a business and the kind of world you want to live in. It says that you believe in the vibrancy and warmth of human creativity, and that you aren’t willing to see the world become a duller place all for the sake of a few bucks on your bottom line.
There are many advantages to becoming a FairLoc Company. For one thing, it provides you with a quick and simple way to reassure the world that your content is bona-fide human output. This is likely to be an important advantage in a future where potentially misleading or unverified AI-generated content is more widespread than it is today.
